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Zeithaml, Valarie A.
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Services marketing : integrating customer focus across the firm
by
Zeithaml, Valarie A
.
,
Bitner, Mary Jo
,
Gremler, Dwayne D.
Year of Publication
2018
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Services marketing : integrating customer focus across the firm
by
Zeithaml, Valarie A
.
,
Bitner, Mary Jo
,
Gremler, Dwayne D.
Year of Publication
2009
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Related Subjects
customer relationship management
customer services
doprovodné služby
marketing
service industries
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