Marty Neumeier
Marty Neumeier (born October 10, 1947) is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California. Provided by Wikipedia
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The brand gap : jak překlenout propast mezi obchodní strategií a designem
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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
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The brand flip : why customers now run companies and how to profit from it : a whiteboard overview
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