The brand gap : jak překlenout propast mezi obchodní strategií a designem

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Bibliographic Details
Main Author Neumeier, Marty (Author)
Format Book
LanguageCzech
Published Praha : AnFas, c2008
EditionVyd. 1.
Subjects
řízení značky
obchodní značky
marketingová komunikace
brand management
brand name products
communication in marketing
příručky
handbooks, manuals, etc

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ikona Nápověda Glossary of Terms
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