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Rethinking place branding : comprehensive brand development for cities and regions

by Kavaratzis, Mihalis
Year of Publication 2015

Book

Budování značky vysokých školy = Building a brand of universities : teze dizertační práce

by Sasínková, Martina, 1985-
Year of Publication 2017

Plný text - dostupný bez omezení

Electronic eBook

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane, 1956-, Swaminathan, Vanitha
Year of Publication 2020

Book

Driving customer appeal through the use of emotional branding

Driving customer appeal through the use of emotional branding

Year of Publication 2018

Plný text

Electronic eBook

Designing your brand : crafted for brand communicators

by CJ, Jason
Year of Publication 2021

Book

Brand management : mastering research, theory and practice

by Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens, 1959-
Year of Publication 2020

Book

Creating signature stories : strategic messaging that persuades, energizes and inspires

Creating signature stories : strategic messaging that persuades, energizes and inspires

by Aaker, David A.
Year of Publication 2018

Plný text

Electronic eBook

Brand management an introduction through storytelling

by Mogaji, Emmanuel
Year of Publication 2021

Plný text

Electronic eBook

Budovanie značky zamestnávateľa ako nástroj získavania a udržiavania talentov = Employer branding as a tool for acquiring and retaining talent : teze přednášky ke jmenování profesorem

Budovanie značky zamestnávateľa ako nástroj získavania a udržiavania talentov = Employer branding as a tool for acquiring and retaining talent : teze přednášky ke jmenování profeso...

by Rózsa, Zoltán, 1971-
Year of Publication 2021

Book

The fashion business manual : an illustrated guide to building a fashion brand

Year of Publication 2021

Book

Marketing higher education : understanding how to build and promote the university brand

by Koku, Paul Sergius, 1955-
Year of Publication 2023

Book

Contemporary issues in luxury brand management

Year of Publication 2023

Book

The Routledge companion to contemporary brand management

Year of Publication 2016

Book

Advertising media planning : a brand management approach

by Kelley, Larry D., 1955-, Kelley, Larry D., 1955-, Sheehan, Kim, 1958-, Dobia, Lisa, Koranda, David E., Jugenheimer, Donald W., 1943-
Year of Publication 2023

Book

Advertising & integrated brand promotion

by Scheinbaum, Angeline Close, O'Guinn, Thomas C., Semenik, Richard J., 1948-
Year of Publication 2023

Book

Research handbook on brand co-creation : theory, practice and ethical implications

Year of Publication 2022

Book

Specifika marketingu luxusních značek

Specifika marketingu luxusních značek

by Olšanová, Květa
Year of Publication 2023

Book

Žltá kniha budovania značky : dvanásť fenomenálnych princípov pre efektívne budovanie osobnej, firemnej alebo produktovej značky v dobe chaosu a nepozornosti

Žltá kniha budovania značky : dvanásť fenomenálnych princípov pre efektívne budovanie osobnej, firemnej alebo produktovej značky v dobe chaosu a nepozornosti

by Pastier, Michal
Year of Publication 2023

Book

Employer Brand and Firm Competitiveness on the Labour Market: The Case of Azerbaijan = Budování značky zaměstnavatele a firemní konkurenceschopnost na trhu práce: případ Ázerbájdžá...

by Huseynova, Aydan
Year of Publication 2023

Plný text - dostupný bez omezení

Electronic eBook

Employer Brand and Firm Competitiveness on the Labour Market: The Case of Azerbaijan = Budování značky zaměstnavatele a firemní konkurenceschopnost na trhu práce: případ Ázerbájdžá...

by Huseynova, Aydan
Year of Publication 2023

Online verze

eBook

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