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Advertising media planning : a brand management approach
by
Kelley, Larry D., 1955-, Sheehan, Kim, 1958-, Jugenheimer, Donald W., 1943-
Year of Publication 2015
Year of Publication 2015
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4
Advertising and public relations research
by
Jugenheimer, Donald W., 1943-, Bradley, Samuel D., Kelley, Larry D., 1955-, Hudson, Jerry C.
Year of Publication 2015
Year of Publication 2015
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5
Advertising media planning : a brand management approach
by
Kelley, Larry D., 1955-, Kelley, Larry D., 1955-, Sheehan, Kim, 1958-, Dobia, Lisa, Koranda, David E., Jugenheimer, Donald W., 1943-
Year of Publication 2023
Year of Publication 2023
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Related Subjects
advertising media
brand management
brand name products
obchodní značky
reklamní média
řízení značky
advertising
kvalitativní výzkum
kvantitativní výzkum
public relations
qualitative research
quantitative research
reklama a propagace
social research
sociological research
sociologický výzkum
sociální výzkum