Building brand identity in the age of social media : emerging research and opportunities
Ekhlassi, Amir, 1979-, Niknejhad Moghadam, Mahdi, 1990-, Adibi, Amir Mohammad, 1991-
Year of Publication 2017
Plný text
Year of Publication 2017
Electronic
eBook
Advertising in new formats and media : current research and implications for marketers
Year of Publication 2016
Plný text
Electronic
eBook
The handbook of managing and marketing tourism experiences
Year of Publication 2016
Plný text
Electronic
eBook