Geert Hofstede
Gerard Hendrik (Geert) Hofstede (2 October 1928 – 12 February 2020) was a Dutch social psychologist, IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.He is best known for developing one of the earliest and most popular frameworks for measuring cultural dimensions in a global perspective. Here he described national cultures along six dimensions: Power Distance, Individualism, Uncertainty avoidance, Masculinity, Long Term Orientation, and Indulgence vs. restraint. He was known for his books ''Culture's Consequences'' and ''Cultures and Organizations: Software of the Mind'', co-authored with his son Gert Jan Hofstede. The latter book deals with organizational culture, which is a different structure from national culture, but also has measurable dimensions, and the same research methodology is used for both. Provided by Wikipedia
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Culture's consequences : comparing values, behaviors, institutions and organizations across nations
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Culture's consequences, international differences in work-related values.
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Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival
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Hofstede, Geert, 1928-2020, Hofstede, Gert Jan, 1956-, Minkov, Mihail, 1959-
Year of Publication 2010
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Global marketing and advertising : understanding cultural paradoxes
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etnopsychologie
interkulturní komunikace
ethnopsychology
intercultural communication
interkulturní management
kultura organizace
mezinárodní spolupráce
národní mentalita
sociologie kultury
sociology of culture
corporate culture
dialog kultur
dialogue of cultures
intercultural management
international communication
international cooperation
mezinárodní komunikace
multikulturalismus
advertising
culture and society
etika
export marketing
hodnotová orientace
kultura a společnost
mezinárodní marketing
national characteristics
organizační chování
psychologie
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regional culture