Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author Mooij, Marieke de, 1943- (Author)
Other Authors Hofstede, Geert, 1928-2020 (Author of introduction, etc.)
Format Book
LanguageEnglish
Published Thousand Oaks : Sage, c2005
Edition2nd ed.
Subjects
mezinárodní marketing
reklama a propagace
interkulturní komunikace
regionální kultura
export marketing
advertising
intercultural communication
regional culture
monografie
monographs

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 659/MOOIJ,M.
Status 30 days More Information Location Open access collection Call Number 659/MOOIJ,M.
Status 30 days More Information Location Open access collection Call Number 659/MOOIJ,M.
Status 30 days - deposit More Information Location Depository Call Number 659/MOOIJ,M.

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