Applying a model of a persona to search results

A data search and retrieval system that, in response to a search query, applies a model to search results to generate information to be returned to a user. The model may define characteristics of a persona such that the application of the model generates information consistent with the persona. A pe...

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Bibliographic Details
Main Authors Mital, Vijay, Nog, Saurab, Wolf, Jason A, Payne, John A
Format Patent
LanguageEnglish
Published 14.08.2012
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Summary:A data search and retrieval system that, in response to a search query, applies a model to search results to generate information to be returned to a user. The model may define characteristics of a persona such that the application of the model generates information consistent with the persona. A persona may be an individual person or a group of people having shared characteristics. A user may be presented with a list of identifiers of available models of personae. When the user selects a model of a particular persona to be applied, the information generated in return to the user may be consistent with the characteristics associated with the selected persona.