THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

• Main Authors: Cejvanovic, Ferhat, Duric, Aleksandar, Vujic, Tatjana
• Format: Conference Proceeding
• Language: English
• Published: 01.12.2009
• Edition: 697
• Subjects: Agribusiness; Bosnia; Community/Rural/Urban Development; conceptual model of tourism development; Herzegovina; marketing; rural tourism; tourism

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the tourism offer in Bosnia and Herzegovina. The paper elab...