THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the tourism offer in Bosnia and Herzegovina. The paper elab...

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Bibliographic Details
Main Authors Cejvanovic, Ferhat, Duric, Aleksandar, Vujic, Tatjana
Format Conference Proceeding
LanguageEnglish
Published 01.12.2009
Edition697
Subjects
Agribusiness
Bosnia
Community/Rural/Urban Development
conceptual model of tourism development
Herzegovina
marketing
rural tourism
tourism
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Summary:This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in tourism and rural tourism, with a special view on importance and contribution of marketing approach in competitiveness of tourism and rural tourism offer in Bosnia and Herzegovina. The marketing approach in tourism and rural tourism, presented in this work, may serve as a basis for creating policy and developing marketing approach in B&H tourism and rural tourism.
ISBN:9788682121763
868212176X
DOI:10.22004/ag.econ.57505