Marketing as a Philosophy of the Business World

This work mis primarily designed to point out the necessity of marketing in all areas of business. Marketing is an area that is constantly evolving and changing, and often the changes are taking place in enormous speed. The main problem faced by the modern business is not the lack of goods, services...

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Published inEkonomika, Journal for Economic Theory and Practice and Social Issues Vol. 57; no. 1; pp. 61 - 66
Main Authors Lojancic, Radojko, ojancic, Ivana, Lojancic, Darko
Format Journal Article
LanguageHungarian
Published 01.03.2011
Edition1350
Subjects
market
Marketing
marketing mix
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Summary:This work mis primarily designed to point out the necessity of marketing in all areas of business. Marketing is an area that is constantly evolving and changing, and often the changes are taking place in enormous speed. The main problem faced by the modern business is not the lack of goods, services and money, but lack of customers. Marketing puts the customer to the throne in the center of all developments in the overall philosophy of marketing. Companies that are marketing-oriented to fully understand their markets and information they receive in connection with customers effectively used because it allows them to be closer to its goal-achieving profits.
ISSN:2334-9190
DOI:10.22004/ag.econ.288591