The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the CEIS scale to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the...

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Bibliographic Details
Main Authors Lopéz-Galán, Belinda, De-Magistris, Tiziana, Caputo, Vincenzina
Format Conference Proceeding
LanguageEnglish
Published 2017
Edition728
Subjects
Cluster analysis
Consumer/Household Economics
Demand and Price Analysis
Emotional intelligence
Nutritional claims
Purchase behavior
Real choice experiment
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Summary:Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the CEIS scale to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision of food was influenced by their emotional intelligence ability. Our study expands the relationship of EI and food choices of consumers and shows how this relationship is heterogeneous across consumers.
DOI:10.22004/ag.econ.261263