PARTICIPATIVE MANAGEMENT FOR COMPETITIVENESS: AN APPROACH IN THE CONTEXT OF THE PRINTING INDUSTRY

ABSTRACT Objective: Competitiveness has caused intense changes to the business environment, hampering the sustainment and success of companies, requiring them to develop business strategies aimed toward creating competitive advantages that contribute to the organizational survival on the market. Bas...

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Published inRevista de administração da UFSM Vol. 14; no. spe1; pp. 1050 - 1068
Main Authors Soares, Aline Paim, Santos, Lucas Almeida dos, Ferreira, Thaís Flores, Costa, Vânia Medianeira Flores
Format Journal Article
LanguagePortuguese
Published Universidade Federal de Santa Maria 01.10.2021
Subjects
BUSINESS
BUSINESS, FINANCE
Participation
sustentação
Sustainment
participação
Strategy
Estratégia
Valorization
valorização
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Summary:ABSTRACT Objective: Competitiveness has caused intense changes to the business environment, hampering the sustainment and success of companies, requiring them to develop business strategies aimed toward creating competitive advantages that contribute to the organizational survival on the market. Based on this panorama and under the prism of participative management and its theoretical assumptions, how may it contribute to business sustainment and the creation of competitive advantages in a company in the printing industry? Design/methodology/approach: This study is classified as a case study of qualitative and descriptive nature, with data collection through the application of two questionnaires to the managers and collaborators of the analyzed company. Results: The study results point out that there was, at the time, fragility in the company regarding the aspects that based the collective participation of the collaborators in the decision-making process and in the integrative practices that supported the activities developed to create strategies for the organization itself. Given the findings, it was strategically concluded that the implementation of participative management might contribute to business sustainment, directing the efforts in favor of valuing collaborators since this may potentialize perspectives of growth and the creation of competitive advantages, allied to intellectual capital performance and the development of new strategies. Originality/value: The participative model was proposed as a strategy of business sustainment and competitiveness, supported by collaborator coparticipation for the efficient management of the organization.
ISSN:1983-4659
1983-4659
DOI:10.5902/1983465964653