Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China

China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. The objective of this study is to assess and measure consumers’ preferences for and attitudes toward imported pork in urban China. Estimated logit models based on a consumer survey conduc...

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Bibliographic Details
Published inJournal of Food Distribution Research Vol. 40; no. 3
Main Authors Ortega, David Leonardo, Wang, H. Holly, Wu, Laping
Format Journal Article
LanguageEnglish
Published Food Distribution Research Society 2009
SeriesJournal of Food Distribution Research
Subjects
Consumer
Food Consumption
Food Safety
Household Economics
Industries
Livestock Production
Nutrition
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Summary:China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. The objective of this study is to assess and measure consumers’ preferences for and attitudes toward imported pork in urban China. Estimated logit models based on a consumer survey conducted in 2008 reveal that individuals’ age, shopping location, and food safety concerns significantly influence their willingness to pay for U.S. pork. Factors affecting purchasing behavior of Western-style pork cuts versus traditional Chinese cuts are also evaluated. Consumers’ food safety concerns were linked to a previous lean-meat additive scare and a lack of confidence in the Chinese food inspection system.