Outsourcing beauty

With four Icelandic models, Sigga, Tinna, Alexandra and Hieda under their banner in Mumbai, she adds, "Foreign models also make good money, as these days there's an overwhelming demand for foreigners in movies, ads and music videos." Right now, India's hot in the fashion circles...

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Bibliographic Details
Published inKnight Ridder Tribune Business News p. 1
Main Author Sreemoyee Piu Kundu
Format Newsletter
LanguageEnglish
Published Washington Tribune Content Agency LLC 11.02.2006
Subjects
Bollywood films
Motion picture directors & producers
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Summary:With four Icelandic models, Sigga, Tinna, Alexandra and Hieda under their banner in Mumbai, she adds, "Foreign models also make good money, as these days there's an overwhelming demand for foreigners in movies, ads and music videos." Right now, India's hot in the fashion circles worldwide, and just as Indian models fit the exotic bill overseas, here it's fair skin which earns the brownie points," he adds. Be it their skin tone or their bold attitude, these foreign models are here to stay, it seems. As Asta Kristjansdtottir, Founder and CEO (international branch) of Eskimo Modelling Agency points out, "Clients seek international looks. Foreign models with slight Indian features are much in demand here."