Digital signage in bank branches

Customers prioritize convenience factors, such as ease of doing banking, great online and mobile platforms, and customer service. [...]those who report their bank has digital signage are also more likely to report their relationship with the bank is a trusted relationship with long-term benefits com...

Full description

Saved in:
Bibliographic Details
Published inDigital Signage Today. News Features
Main Author Lacroix, Jean-Pierre
Format Newsletter
LanguageEnglish
Published Louisville Networld Media Group DBA Networld Alliance, LLC 06.08.2024
Subjects
Access to information
Banking industry
Banks
Branch banking
Consumer behavior
Consumers
Customers
Optimization
Perceptions
Signs
Unified messaging
Online AccessGet full text

Cover

More Information
Summary:Customers prioritize convenience factors, such as ease of doing banking, great online and mobile platforms, and customer service. [...]those who report their bank has digital signage are also more likely to report their relationship with the bank is a trusted relationship with long-term benefits compared to those who do not report signage in their primary bank. Accurate data and various evaluation methods can provide a more vital causal link and enable data-driven decision-making for strategy optimization.