8 restaurant tech trends you can’t Ignore in 2023

Brands can now predict more conservative digital growth estimates and more consistency with about one-third of sales coming from all digital/off-prem channels in 2023. * QSRs will see more digital growth than fast casual, as quick-serve consumers and brands have been slower to adopt this product on...

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Bibliographic Details
Published inFast Casual. News Features
Main Author Kern, Jen
Format Newsletter
LanguageEnglish
Published Louisville Networld Media Group DBA Networld Alliance, LLC 14.03.2023
Subjects
Restaurants
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Summary:Brands can now predict more conservative digital growth estimates and more consistency with about one-third of sales coming from all digital/off-prem channels in 2023. * QSRs will see more digital growth than fast casual, as quick-serve consumers and brands have been slower to adopt this product on off-prem channels. * Brands are focused on creating better guest experiences, both on- and off-prem, as the order channel mix is more complex than ever, resulting in lower guest satisfaction scores off-prem. 2. Online Ordering no longer ranks in the Top 3 investment areas for the first time in four years, further signaling a deeper focus on consolidation and platforms over point solutions. * Brands have been seeking tech/systems consolidation for past few years, but now it's closer in reach with more sophisticated platforms and APIs. * Data centralization is a key driver — as part of personalizing the experience. * Point solutions require more resources and integrations (time and money and complexity). The Big 3 functional areas (IT, operations and marketing) must become more aligned on systems prioritization within the enterprise tech stack to build a scalable restaurant of the future * Each functional area picked different priorities, signaling some misalignment in building the centralized tech stack that collects the data and scales easily. * Need for updated reporting structure > IT no longer part of PM team and support but need for CTO/CDO to lead and understand business + align with C-suite peers. 7.