'Epic' redesign livens up Papa Johns' legacy

Construction workers couldn't touch the front of the house without impacting the back of the house, so completing the redesign was a fine dance involving coordination by multiple departments: design; operations; construction; marketing and franchisees. In conjunction with the new logo, the lead...

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Bibliographic Details
Published inQSR Web. News Features
Main Author Mandy Wolf Detwiler
Format Newsletter
LanguageEnglish
Published Louisville Networld Media Group DBA Networld Alliance, LLC 24.02.2023
Subjects
Construction
Franchisees
General contractors
Logos
Pandemics
Pizza
United States > US
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Summary:Construction workers couldn't touch the front of the house without impacting the back of the house, so completing the redesign was a fine dance involving coordination by multiple departments: design; operations; construction; marketing and franchisees. In conjunction with the new logo, the leadership team wanted to create an enhanced visual identity, showcasing our fresh ingredients and our key item, our dough. The color palette ties in the red of the tomatoes, green basil through the board-and-batten wall, our signature garlic sauce through imagery (and) the warmth of the oven that is placed in the heart of our kitchen with touches of warm wood elements such as our pizza peel light fixtures.