10 principles of transformative experience design (Part 1)

Unlike UX, which addresses how a user engages with a specific interface, experience design addresses the entire holistic, end-to-end set of engagements throughout a brand and its customers. Because each brand and customer cohort is different, experience design must be custom created. Experience desi...

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Bibliographic Details
Published inRetail Customer Experience. News Features
Main Author Powers, Lisa
Format Newsletter
LanguageEnglish
Published Louisville Networld Media Group DBA Networld Alliance, LLC 06.12.2022
Subjects
Artificial intelligence
Baby boomers
Customers
Design
Employees
People with disabilities
User needs
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Summary:Unlike UX, which addresses how a user engages with a specific interface, experience design addresses the entire holistic, end-to-end set of engagements throughout a brand and its customers. Because each brand and customer cohort is different, experience design must be custom created. Experience design also includes the consideration of the needs of people with disabilities, to provide an equivalent experience to other users, and empower them to make their own brand-related decisions. Brands that get this principle right can tap an often ignored segment of their market — in fact, Forrester claims people with disabilities command $1.9 trillion in annual disposable income.