QR codes offer endless possibilities for digital customer experience

[...]with the introduction of smart glasses and near future smart contact lenses, grabbing customers' attention in a virtual world will become critical. In the food service industry, operators are learning the placement of QR codes to view the menu, order and make payments increasing the custom...

Full description

Saved in:
Bibliographic Details
Published inRetail Customer Experience. News Features
Main Author Lacroix, Jean-Pierre
Format Newsletter
LanguageEnglish
Published Louisville Networld Media Group DBA Networld Alliance, LLC 08.09.2022
Subjects
Codes
Consumers
Customer services
Marketing
Mobile commerce
Pandemics
Smartphones
United States > US
North America
Online AccessGet full text

Cover

More Information
Summary:[...]with the introduction of smart glasses and near future smart contact lenses, grabbing customers' attention in a virtual world will become critical. In the food service industry, operators are learning the placement of QR codes to view the menu, order and make payments increasing the customer experience by eliminating the biggest service experience complaints. The challenge for marketers is getting through this mess and driving customer awareness and engagement in their marketing message.