How retailers can continue to ensure in-store shopping is worth the trip in 2021

[...]it forecasts sales during November and December to increase between roughly 3-5% over 2019 to a total between $755.3 billion and $766.7 billion. Take a look at your establishment and think about the image it portrays throughout the trip – as customers enter the parking lot, walk into the store,...

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Bibliographic Details
Published inRetail Customer Experience. News Features
Main Author Miller, Chip
Format Newsletter
LanguageEnglish
Published Louisville Networld Media Group DBA Networld Alliance, LLC 17.12.2020
Subjects
Coronaviruses
COVID-19
Customers
Pandemics
Retail stores
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Summary:[...]it forecasts sales during November and December to increase between roughly 3-5% over 2019 to a total between $755.3 billion and $766.7 billion. Take a look at your establishment and think about the image it portrays throughout the trip – as customers enter the parking lot, walk into the store, shop, check out and leave the store – and make sure you are creating a consistent experience throughout. [...]research by Path to Purchase reveals that 50% of shoppers self-identify as "trip planners" versus fewer than 25% before the pandemic began. [...]retailers are responding by meeting consumers where they are. [...]Home Depot, which is masterful at drawing people into its aisles, has seen explosive growth as Americans continue investing in their homes.