Cape Girardeau hospitals wage advertising wars

According to the medical center's tax filings, the nonprofit provides millions of dollars to some of Cape Girardeau's most influential media institutions, whose representatives also sit on St. Francis' board: -- Wally Lage, a former St. Francis board member, served as chief operating...

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Bibliographic Details
Published inMcClatchy - Tribune Business News
Main Author Doyle, Jim
Format Newsletter
LanguageEnglish
Published Washington Tribune Content Agency LLC 06.01.2013
Subjects
Advertising
Advertising expenditures
Hospitals
Market shares
Marketing
Nonprofit hospitals
Presidents
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Summary:According to the medical center's tax filings, the nonprofit provides millions of dollars to some of Cape Girardeau's most influential media institutions, whose representatives also sit on St. Francis' board: -- Wally Lage, a former St. Francis board member, served as chief operating officer of the Southeast Missourian newspaper in Cape Girardeau before his 2010 death in a boating accident.