DIRECT MARKETING : New ways to engage Those who love direct marketing do so because it's targeted, measurable and personal. As technology advances, there are more opportunities than ever before for Kiwi businesses to indulge in their love of DM

You need attention-grabbing creative, because direct marketing is the only medium that lets you get to all senses and fully interact with your audience. [...] more than ever, you have to consider a multi-channel environment - addressed mail, email, mobile, web, and the potential of digital technolog...

Full description

Saved in:
Bibliographic Details
Published inNew Zealand Management p. 61
Main Author Woolley, Fiona
Format Trade Publication Article
LanguageEnglish
Published Auckland Adrenalin Publishing Ltd 01.08.2010
Subjects
Augmented reality
Biodegradable materials
Customers
Direct marketing
Quick Response
Sustainable materials
Trends
New Zealand
Online AccessGet full text

Cover

More Information
Summary:You need attention-grabbing creative, because direct marketing is the only medium that lets you get to all senses and fully interact with your audience. [...] more than ever, you have to consider a multi-channel environment - addressed mail, email, mobile, web, and the potential of digital technologies such as quick response (QR) and augmented reality (AR). [PUBLICATION ABSTRACT]
ISSN:1174-5339
1179-3910