7 Habits of Highly Effective B2B Social Marketers

• Published in: Public Relations Strategist Vol. 17; no. 1; p. 34
• Main Authors: Gillin, Paul, Schwartzman, Eric
• Format: Trade Publication Article
• Language: English
• Published: New York Public Relations Society of America, Incorporated 01.04.2011
• Subjects: Business to business commerce; Social marketing; Trust

In an edited excerpt from Social Marketing to the Business Customer, authors Paul Gillin and Eric Schwartzman discuss the seven habits of highly effective business-to-business social marketers. These include trusting people to do the right thing, thinking like customers, and understanding their uniq...