7 Habits of Highly Effective B2B Social Marketers

In an edited excerpt from Social Marketing to the Business Customer, authors Paul Gillin and Eric Schwartzman discuss the seven habits of highly effective business-to-business social marketers. These include trusting people to do the right thing, thinking like customers, and understanding their uniq...

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Bibliographic Details
Published inPublic Relations Strategist Vol. 17; no. 1; p. 34
Main Authors Gillin, Paul, Schwartzman, Eric
Format Trade Publication Article
LanguageEnglish
Published New York Public Relations Society of America, Incorporated 01.04.2011
Subjects
Business to business commerce
Social marketing
Trust
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Summary:In an edited excerpt from Social Marketing to the Business Customer, authors Paul Gillin and Eric Schwartzman discuss the seven habits of highly effective business-to-business social marketers. These include trusting people to do the right thing, thinking like customers, and understanding their unique value proposition.
ISSN:1082-9113