Engage to Make a Difference

The role of the AAA as an organization and each of us as members is to be thought leaders. If we choose, each of us can make an impact in the future of accounting and accounting education. There are a number of initiatives underway at the AAA. Perhaps the most visible is the new branding effort. Thi...

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Bibliographic Details
Published inAccounting Education News Vol. 38; no. 4; p. 3
Main Author Stocks, Kevin
Format Trade Publication Article
LanguageEnglish
Published Sarasota American Accounting Association 01.10.2010
Subjects
Accounting
College professors
Education
Initiatives
Task forces
United States > US
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Summary:The role of the AAA as an organization and each of us as members is to be thought leaders. If we choose, each of us can make an impact in the future of accounting and accounting education. There are a number of initiatives underway at the AAA. Perhaps the most visible is the new branding effort. This past Spring a review of all the websites and materials distributed through the AAA revealed no consistent pattern or brand identity. The objective of establishing a unified brand is to enhance the identity and influence of the AAA. A member task force worked with marketing professionals to design a new logo and a branding plan for the AAA. The AAA continues to gather and prepare data for membership use. A digital directory of accounting programs and individual faculty is nearing completion. Information on program structure with other program data is being compiled.
ISSN:0882-956X