OPINION: What do women want from their favourite brands when online?

What do women want? It's an age-old question and one now confronting online marketers and editorial teams. Women are increasingly web-savvy, engaged with the online world and looking for content that appeals to them. Advertisers, meanwhile, are looking for platforms on which to engage with wome...

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Bibliographic Details
Published inNew Media Age p. 15
Main Author Kirschner, Laurie
Format Trade Publication Article
LanguageEnglish
Published London Centaur Media USA Inc. (A member of Centaur Plc Group) 21.10.2010
Subjects
Internet
Online advertising
Women
United Kingdom > UK
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Summary:What do women want? It's an age-old question and one now confronting online marketers and editorial teams. Women are increasingly web-savvy, engaged with the online world and looking for content that appeals to them. Advertisers, meanwhile, are looking for platforms on which to engage with women. Our research shows more than half of women see it as the main way of keeping in touch with the world. More than one in three see it as the best way of keeping up with the brands they love. That's the sort of statistic that attracts marketers.
ISSN:1364-7776