The Work: PRIVATE VIEW
Some elements of the She- Knows 3 HomeStretch campaign are good, specifically the entertaining use of video; social elements via Twitter and Facebook; voting and the breadth of content. Yet there really isn't a 'big' idea here. It's very similar to other home makeover programs (b...
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| Published in | DM News Vol. 32; no. 12; p. 19 |
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| Main Author | |
| Format | Trade Publication Article |
| Language | English |
| Published |
New York
Haymarket Media, Inc
21.06.2010
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| Online Access | Get full text |
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| Summary: | Some elements of the She- Knows 3 HomeStretch campaign are good, specifically the entertaining use of video; social elements via Twitter and Facebook; voting and the breadth of content. Yet there really isn't a 'big' idea here. It's very similar to other home makeover programs (be it broadcast or webisodes). Also, the blatant product placement seems forced and frankly doesn't work. Sorry. |
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| ISSN: | 0194-3588 |