Canadian Tire wins contract to pump fuel at Ontario's highway service centres

CTC spokesperson Rebecca Mills confides that these won't be high-speed pumps or a cardlock system, but she does expect fuel will be "competitively priced." Mills won't speculate on how much fuel CTC will sell at these locations, but I can almost see her eyes light up over the pho...

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Bibliographic Details
Published inTruck News Vol. 30; no. 6; p. 1
Main Author Rudolfs, Harry
Format Trade Publication Article
LanguageEnglish
Published Don Mills Business Information Group 01.06.2010
Subjects
Contracts
Petroleum marketers
Service centers
Ontario Canada
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Summary:CTC spokesperson Rebecca Mills confides that these won't be high-speed pumps or a cardlock system, but she does expect fuel will be "competitively priced." Mills won't speculate on how much fuel CTC will sell at these locations, but I can almost see her eyes light up over the phone when she mentions that the fuel bar venues are expected to generate "six million transactions per year." It's rare to see a big truck tanking up at these highway stops. It's usually someone who is low on fuel or a lost American driver who doesn't know the location of the next truck stop. But the lure of the cash coupons may be incentive enough. Canadians are intimately familiar with the moustached Scotsman mascot "Sandy McTire," and CTC execs are hoping American motorists will be just as keen on the currency. It's not clear how the CTC highway fuel bars will benefit truck drivers. Truckers aren't mentioned in the press releases, and spokesperson Mills told me that their interest is not "predominantly" commercial drivers. Rather, she says, they are looking to the "consumer" as their primary focus.
ISSN:0712-2683
1923-3523