Clear the friction for smooth operations

[...]they can't complete the order. To remove that friction, the salesperson would need a way to opt out of filling in that box or better options so they dont have to force the customer into something that doesn't fit. The trendy term for these is pain points, and finding these areas of he...

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Bibliographic Details
Published inEditor & Publisher pp. 33 - 34
Main Author Phares, Doug
Format Trade Publication Article
LanguageEnglish
Published Lutz Editor and Publisher Inc 01.06.2025
Subjects
Problem solving
Sales management
Online AccessGet full text
ISSN0013-094X
1943-7234

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Summary:[...]they can't complete the order. To remove that friction, the salesperson would need a way to opt out of filling in that box or better options so they dont have to force the customer into something that doesn't fit. The trendy term for these is pain points, and finding these areas of heavy lifting is crucial to reducing friction.
ISSN:0013-094X
1943-7234