3 brands that understand Gen Alpha’s humor — and what they’re doing right

Let's take a look at three brands that get it right — Sour Patch Kids, Nutter Butter, and Crocs — and what your brand can learn from their success. By leaning into chaotic and unhinged humor, brands can break through the noise and stand out. What brands can learn The success of Sour Patch Kids,...

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Bibliographic Details
Published inMarketing Dive
Main Author Horowitz, Evan
Format Trade Publication Article
LanguageEnglish
Published Washington Industry Dive 22.10.2024
Subjects
Audiences
Authenticity
Humor
Marketing
Social networks
Trends
Online AccessGet full text

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Summary:Let's take a look at three brands that get it right — Sour Patch Kids, Nutter Butter, and Crocs — and what your brand can learn from their success. By leaning into chaotic and unhinged humor, brands can break through the noise and stand out. What brands can learn The success of Sour Patch Kids, Nutter Butter and Crocs reveals a few key lessons that any brand can adopt when trying to connect with Gen Alpha through humor: