How scent and sound enhance your brand

According to The Harvard Gazette, findings from studies conducted at the university reveal "odor memory" is the reason why different scents trigger different memories and help people form new ones. "Many hotels and venues, especially in the luxury market, have customized scents and mu...

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Bibliographic Details
Published inHotel Management Vol. 239; no. 8; p. 44
Main Author Glickman, Elyse
Format Trade Publication Article
LanguageEnglish
Published Newton Questex, LLC 01.10.2024
Subjects
Hotels & motels
Music
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Summary:According to The Harvard Gazette, findings from studies conducted at the university reveal "odor memory" is the reason why different scents trigger different memories and help people form new ones. "Many hotels and venues, especially in the luxury market, have customized scents and music to articulate a mood and craft a sense of arrival for guests," said Mike Stengel, SVP of strategic partnerships and venue relations for event technology and production services company Encore Global. "According to the National Institutes of Health, when people hear sound, it 'lights' up brain areas involved in emotion, memory, and even physical movement," Stengel explained.
ISSN:2158-2122