Is your bank compliant with new email authentication rules?

Des Moines, Iowa-based Mills Marketing tracks email benchmarks for community banks and finds that 75% of community bank customers use either Google or Yahoo for email. "Given this high percentage, it is crucial for community banks to comply with the new email sending policies implemented by Goo...

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Bibliographic Details
Published inIndependent Banker Vol. 74; no. 10; pp. 32 - 33
Main Author Yang, Anna Burgess
Format Trade Publication Article
LanguageEnglish
Published Sauk Centre Independent Community Bankers of America 01.10.2024
Subjects
Customers
Electronic mail systems
Marketing
Reputations
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Summary:Des Moines, Iowa-based Mills Marketing tracks email benchmarks for community banks and finds that 75% of community bank customers use either Google or Yahoo for email. "Given this high percentage, it is crucial for community banks to comply with the new email sending policies implemented by Google and Yahoo," says Crystal Steinbach, digital marketing director at Mills Marketing. From a community bank's perspective, following the requirements increases the likelihood that emails will land in their customers' inboxes.
ISSN:0019-3674