What grocers need to know about Gen Z and millennial shoppers

[...]younger consumers are often perceived as health conscious, price sensitive and seeking out differentiated assortments. Aside from age, the report takes a close look at various characteristics like gender, race, income and marital status to provide a detailed and well-rounded makeup of the five...

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Bibliographic Details
Published inGrocery Dive
Main Author Peyton Bigora
Format Trade Publication Article
LanguageEnglish
Published Washington Industry Dive 21.08.2024
Subjects
Consumers
Generation Z
Grocery stores
Millennials
Trends
Online AccessGet full text

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Summary:[...]younger consumers are often perceived as health conscious, price sensitive and seeking out differentiated assortments. Aside from age, the report takes a close look at various characteristics like gender, race, income and marital status to provide a detailed and well-rounded makeup of the five Grocery Purchase Attitudes: Care About the Classics, Price Hunter, Health Concerned, Buyer of the Best and Trend Seeker. Health-conscious & produce focused One of the groups Gen Z is least likely to be categorized as is “Health Concerned,” according to Advantage Solutions’ survey findings.