Fuzzy's Taco Shop has a playbook to get back to growth in 2025
Dine Brands added Fuzzy's Taco Shop to its roster in late 2022 and the fast-casual chain has since become fully integrated within its parent company — which also owns Applebee's and IHOP — leveraging shared resources that have accelerated its strategy by about “10 to 20 years.” According t...
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| Published in | Nation's Restaurant News Vol. 58; no. 8; p. 18 |
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| Main Author | |
| Format | Trade Publication Article |
| Language | English |
| Published |
New York
Lebhar-Friedman, Inc
01.08.2024
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| Subjects | |
| Online Access | Get full text |
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| Summary: | Dine Brands added Fuzzy's Taco Shop to its roster in late 2022 and the fast-casual chain has since become fully integrated within its parent company — which also owns Applebee's and IHOP — leveraging shared resources that have accelerated its strategy by about “10 to 20 years.” According to Technomic, the chain finished 2023 with 132 locations, compared to 137 in 2022 and 137 in 2021. Growth in this instance won't be defined just by unit count, however, but a multifaceted strategy that entails everything from development to topline sales to marketing to culinary. [...]as the taco category intensifies, Damico adds that the chain has several key differentiators — its service model, or what he describes as a fast casual concept in a full-service environment; its three dayparts; its dog-friendly patios; an entry-level price point that includes some tacos at sub-$3; and a full-bar. |
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| ISSN: | 0028-0518 |