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Becca McIntyre is vice president of culinary & supply chain for Craveworthy Brands, which has grown to include more than a dozen brands. For Ghengis Grill we did new LTOs every eight weeks for a year, trying to understand what our guests like and do not like, what drives traffic, and what drives...

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Bibliographic Details
Published inNation's Restaurant News Vol. 58; no. 8; p. 74
Main Author Thorn, Bret
Format Trade Publication Article
LanguageEnglish
Published New York Lebhar-Friedman, Inc 01.08.2024
Subjects
Executives
Product testing
Strategic management
Supply chains
United States > US
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Summary:Becca McIntyre is vice president of culinary & supply chain for Craveworthy Brands, which has grown to include more than a dozen brands. For Ghengis Grill we did new LTOs every eight weeks for a year, trying to understand what our guests like and do not like, what drives traffic, and what drives sales of bowls with our existing guests. [...]with the economy and with guests being a little more price conscious, we're trying to engineer with our current ingredients, and with our contracts, where we can provide value for our guests.
ISSN:0028-0518