Bjørn FOR THIS

The executive is keen to speak to FN about the business - tapping his decades of experience to offer insights on the future of the sports brand. [...]after his athletic career, Gulden held roles at Adidas from 1992 to 1999, including senior vice president of apparel and accessories, before spending...

Full description

Saved in:
Bibliographic Details
Published inFootwear News : FN Vol. 80; no. 3; pp. 35 - 38
Main Authors Verry, Peter, Garner, Stephen
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 03.06.2024
Subjects
Athletic shoes
Innovations
Inventory
Product development
Shoes & boots
United States > US
Europe
Online AccessGet full text

Cover

More Information
Summary:The executive is keen to speak to FN about the business - tapping his decades of experience to offer insights on the future of the sports brand. [...]after his athletic career, Gulden held roles at Adidas from 1992 to 1999, including senior vice president of apparel and accessories, before spending nine years at rival Puma, where he was credited with making the brand a major footwear player once again. What I hope to see happen is that Gulden does what he did with Puma and focuses product development on the U.S. market. What's needed to get the region back into sales gains? "We're proud of the fact that we are down 41 percent in inventory and have been disciplined and cleaned up some old stock in the market.
ISSN:0162-914X