THE EVER - EVOLVING ROLES IN RETAIL

A recent survey conducted by Propel Software shows 54-57% of consumers today are very willing to brand hop if they do not get the experience they expect.1 This underscores that stores have to meet customer expectations. Because of this, we need to challenge our employees in new and revolutionary way...

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Bibliographic Details
Published inThe Shooting Industry Vol. 68; no. 12; pp. 36 - 38
Main Author Yacek, Hank
Format Trade Publication Article
LanguageEnglish
Published San Diego Publishers Development Corporation 01.12.2023
Subjects
Consumers
Customers
Electronic commerce
Employees
Firearms
Inventory
Logistics
Merchandising
Profits
Retail stores
Roles
Text messaging
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Summary:A recent survey conducted by Propel Software shows 54-57% of consumers today are very willing to brand hop if they do not get the experience they expect.1 This underscores that stores have to meet customer expectations. Because of this, we need to challenge our employees in new and revolutionary ways. Historically, range operations were dependent on membership revenues to keep a firing range's profits healthy. [...]their day will be consumed with responsibilities such as managing your Buy Online Pickup In-Store (BOPIS) customers; returns and exchanges; confirming products sold online are shipping out in a timely manner; making sure your website is up to date with current inventory; negotiating with customers for trade-in/ used firearms from all over the country; managing your online pricing to meet market conditions; and potentially even fulfilling orders to customers from brands you've partnered with.
ISSN:0037-4148