Year-End Fundraising: Where to Invest Your Time
[...]our jobs are to benefit from that spirit of generosity (or a desire for a tax deduction, depending on your level of cynicism) as much as possible. Have a “courtship” strategy this year-end that acknowledges that the first gift doesn’t directly lead to absolute commitment. 5. Retail outlets aren...
Saved in:
| Published in | NonProfit Pro (Online) |
|---|---|
| Main Author | |
| Format | Trade Publication Article |
| Language | English |
| Published |
Philadelphia
North American Publishing Company North American Publishing Company d/b/a NAPCO Media
05.11.2015
|
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Summary: | [...]our jobs are to benefit from that spirit of generosity (or a desire for a tax deduction, depending on your level of cynicism) as much as possible. Have a “courtship” strategy this year-end that acknowledges that the first gift doesn’t directly lead to absolute commitment. 5. Retail outlets aren’t advertising in the hopes that someone will come in and just buy one item; they are glad for that sale, but their successes are dependent on repeat customers. (Oh, that it were as easy as following a recipe.) There are plenty of things on which to focus—Giving Tuesday, maximizing our Google AdWords, using “power” words in copywriting, having strong subject lines, telling stories, having a website optimized for mobile, and on and on. |
|---|