Old Navy, new problem

"[T]hey did not offer in-demand denim styles such as wide-legged and flared jeans, currently have a shortage on key men's styles such as khaki shorts, stocked too much casual product in 2021 as consumers switched to fashion, and likely over-indexed into plus-sized," they said, adding...

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Bibliographic Details
Published inRetail Dive
Main Author Howland, Daphne
Format Trade Publication Article
LanguageEnglish
Published Washington Industry Dive 27.04.2022
Subjects
Chain stores
Consumers
Executives
Inventory
Leadership
Merchandising
Pandemics
Supply chains
Syngal, Sonia
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Summary:"[T]hey did not offer in-demand denim styles such as wide-legged and flared jeans, currently have a shortage on key men's styles such as khaki shorts, stocked too much casual product in 2021 as consumers switched to fashion, and likely over-indexed into plus-sized," they said, adding that the issues appear to be "taking longer than expected to fix." Wells Fargo analysts count it as the number two apparel brand in the U.S., with just 3% market share, leaving "ample opportunity for share gains." Neil Saunders GlobalData Managing Director --- Even more formidable is the approach to strategy at Gap Inc., which remains somewhat mercurial, according to Saunders, despite the 2019 leadership shakeup that started with Art Peck's exit and ushered in Syngal's team, including Green at Old Navy.