DID A CRISIS JUST PROVE HOW WELL THE FRANCHISE RESTAURANT MODEL WORKS?

For non-franchise restaurants, resources like We Sell Restaurants or the National Restaurant Association were offering coaching and assistance, but many were struggling to simply stay in the game and had no time for webinars when they were fighting for survival. [...]the voice of the customer was sp...

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Bibliographic Details
Published inFranchising World Vol. 54; no. 1; pp. 82 - 83
Main Author Gagnon, Robin
Format Trade Publication Article
LanguageEnglish
Published Washington International Franchise Association 01.02.2022
Subjects
Franchises
Funding
Pandemics
Restaurants
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Summary:For non-franchise restaurants, resources like We Sell Restaurants or the National Restaurant Association were offering coaching and assistance, but many were struggling to simply stay in the game and had no time for webinars when they were fighting for survival. [...]the voice of the customer was speaking loudly and frequently about safety surrounding their new dining experience. The franchise restaurant operator was prepared with talking points about how they were now cleaning and responding to a health crisis they had never faced before. Because of better supply chain management and resources, they also had product on hand, including sanitizing sprays for tables, sneeze guards or plexiglass shields, while non-franchise restaurants struggled for these basics.
ISSN:1041-7311