What is your UEP?

Can you articulate your "unique selling proposition" (USP)? Of course you can. USP is a well-known concept, and most business professionals can quickly identify what (hopefully) separates them from the office down the street. You have no doubt spent many hours planning, strategizing, resea...

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Bibliographic Details
Published inDental Economics Vol. 111; no. 11; p. 48
Main Authors Twigg, Tim, Twigg, Alan
Format Trade Publication Article
LanguageEnglish
Published Tulsa Endeavor Business Media 01.11.2021
Subjects
COVID-19
Employment
Job satisfaction
Labor market
Labor supply
Marketing
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Summary:Can you articulate your "unique selling proposition" (USP)? Of course you can. USP is a well-known concept, and most business professionals can quickly identify what (hopefully) separates them from the office down the street. You have no doubt spent many hours planning, strategizing, researching, clarifying, refining, and articulating your USP. What about your UEP--your "unique employment proposition"? What separates your employment culture from the office down the street? Why would someone come to work for you, or what makes working for you different from the practice down the street? Sadly, very little time, energy, and money are focused on UEP, while inordinate amounts of time, energy, and money (principally through marketing) are spent on USP. When you think about it, that's kind of backward. COVID-19 has compressed the labor market to unbearable levels. Amazing, qualified, experienced, and delightful employees are in painfully short supply. Pickings are slim, ghosting is rampant, and no one expects it to improve anytime soon.
ISSN:0011-8583