What is your UEP?
Can you articulate your "unique selling proposition" (USP)? Of course you can. USP is a well-known concept, and most business professionals can quickly identify what (hopefully) separates them from the office down the street. You have no doubt spent many hours planning, strategizing, resea...
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Published in | Dental Economics Vol. 111; no. 11; p. 48 |
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Main Authors | , |
Format | Trade Publication Article |
Language | English |
Published |
Tulsa
Endeavor Business Media
01.11.2021
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Subjects | |
Online Access | Get full text |
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Summary: | Can you articulate your "unique selling proposition" (USP)? Of course you can. USP is a well-known concept, and most business professionals can quickly identify what (hopefully) separates them from the office down the street. You have no doubt spent many hours planning, strategizing, researching, clarifying, refining, and articulating your USP. What about your UEP--your "unique employment proposition"? What separates your employment culture from the office down the street? Why would someone come to work for you, or what makes working for you different from the practice down the street? Sadly, very little time, energy, and money are focused on UEP, while inordinate amounts of time, energy, and money (principally through marketing) are spent on USP. When you think about it, that's kind of backward. COVID-19 has compressed the labor market to unbearable levels. Amazing, qualified, experienced, and delightful employees are in painfully short supply. Pickings are slim, ghosting is rampant, and no one expects it to improve anytime soon. |
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ISSN: | 0011-8583 |