Forging a Future for Small Businesses to Succeed through Analytics

Collecting data from customers and market is necessary to survive in such a competitive environment. [...]some small businesses can be data-oriented, making data and analytics necessary for their operations. A marketing firm, for example, cannot perform nowadays without collecting and analyzing rele...

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Bibliographic Details
Published inRochester Business Journal Vol. 37; no. 15; p. 10A
Main Authors Kasiri, Narges, Narimanian, Cameron
Format Trade Publication Article
LanguageEnglish
Published Rochester Rochester Business Journal 10.09.2021
Subjects
Big Data
Information systems
Information technology
Marketing
Small business
Social networks
Trends
United States > US
Rochester New York
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Summary:Collecting data from customers and market is necessary to survive in such a competitive environment. [...]some small businesses can be data-oriented, making data and analytics necessary for their operations. A marketing firm, for example, cannot perform nowadays without collecting and analyzing relevant data In some other cases, the older, well-established small businesses tend to be stuck in the old way of doing business. Financial supports such as tax breaks from local governments can also help small businesses bear the initial cost of investment on technology and set up information systems that allow utilizing analytics.
ISSN:0896-3274