Dabur's Rajat Mathur on plant-based premium shampoo range
The brand's head of innovation talks about the insight behind the launch, TG, pricing and more If you visited e-commerce platform Flipkart over the last weekend, you would have stumbled upon a promotional banner for Vatika Select, Dabur's newly launched plant-based shampoo range. Coconut M...
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Published in | afaqs |
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Main Author | |
Format | Trade Publication Article |
Language | English |
Published |
Mumbai
Athena Information Solutions Pvt. Ltd
08.03.2021
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Subjects | |
Online Access | Get full text |
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Summary: | The brand's head of innovation talks about the insight behind the launch, TG, pricing and more If you visited e-commerce platform Flipkart over the last weekend, you would have stumbled upon a promotional banner for Vatika Select, Dabur's newly launched plant-based shampoo range. Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo and Apple Cider Vinegar shampoo. The science-based Ayurveda company has launched the plant-based product range at a time when many brands are inclined towards 'science and technology-backed' and 'lab tested products' due to heightened consumer interest. |
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