Dabur's Rajat Mathur on plant-based premium shampoo range

The brand's head of innovation talks about the insight behind the launch, TG, pricing and more If you visited e-commerce platform Flipkart over the last weekend, you would have stumbled upon a promotional banner for Vatika Select, Dabur's newly launched plant-based shampoo range. Coconut M...

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Bibliographic Details
Published inafaqs
Main Author Pathak, Ananya
Format Trade Publication Article
LanguageEnglish
Published Mumbai Athena Information Solutions Pvt. Ltd 08.03.2021
Subjects
Ayurvedic medicine
Consumers
Electronic commerce
Hair
Pandemics
Vinegar
India
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Summary:The brand's head of innovation talks about the insight behind the launch, TG, pricing and more If you visited e-commerce platform Flipkart over the last weekend, you would have stumbled upon a promotional banner for Vatika Select, Dabur's newly launched plant-based shampoo range. Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo and Apple Cider Vinegar shampoo. The science-based Ayurveda company has launched the plant-based product range at a time when many brands are inclined towards 'science and technology-backed' and 'lab tested products' due to heightened consumer interest.