There is too much data and not enough heart for it

Data is information. Because data minimises ‘what people are thinking’ to ‘what people are doing’. Kerala, since long, has been a world-class tourism destination. In their own team structures, brand thinking, and venture for the Holy Grail: insights. Because for brands to become a part of mass behav...

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Bibliographic Details
Published inafaqs
Main Author Raman, Arun
Format Trade Publication Article
LanguageEnglish
Published Mumbai Athena Information Solutions Pvt. Ltd 06.04.2020
Subjects
Culture
Heart
Humanities
Tourism
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Summary:Data is information. Because data minimises ‘what people are thinking’ to ‘what people are doing’. Kerala, since long, has been a world-class tourism destination. In their own team structures, brand thinking, and venture for the Holy Grail: insights. Because for brands to become a part of mass behaviour, cultural data will be the new guiding light.