COVID-19 CONQUERING STRATEGIES

Brett Hunt, Senior Vice President, Sales & Marketing, Westinghouse Electronics: The TV industry has seen growth through the first half of the year and we see larger screen sizes continue to grow as the TV becomes an even more essential part of everyday life. James Fishier, Senior Vice President,...

Full description

Saved in:
Bibliographic Details
Published inDealerscope Vol. 62; no. 6; pp. 20 - 28
Main Author Klosek, Nancy
Format Trade Publication Article
LanguageEnglish
Published Philadelphia CT Lab Global Media 01.06.2020
Subjects
Alliances
Consumer behavior
Consumers
Coronaviruses
COVID-19
Customers
Inventory
Manufacturing
Marketing
Outbreaks
Pandemics
Product lines
Retail stores
Sales
Streaming media
Supply chains
Trends
Vice Presidents
Viral diseases
United States > US
Online AccessGet full text

Cover

More Information
Summary:Brett Hunt, Senior Vice President, Sales & Marketing, Westinghouse Electronics: The TV industry has seen growth through the first half of the year and we see larger screen sizes continue to grow as the TV becomes an even more essential part of everyday life. James Fishier, Senior Vice President, Home Entertainment, Samsung: Hisense's sales have increased dra matically across all size categories during the COVID-19 outbreak time period. Dealerscope: NPD research done since the coronavirus outbreak recently showed a huge bump increase in TV sales, with double-digit growth in every size category including the more modestly sized 32-inch TV segment, and favorable comparisons made to holiday TV sales. Additionally, we're leveraging our global supply chain to get our retail partners get access to as much inventory as they need.
ISSN:1534-4711