The coming automation of retail brick and mortar

Faster decision-making will no longer be monopolized by digital storefronts - if the brick-and-mortar world is willing to invest in digital transformations and develop the advanced analytic systems to successfully exploit them. Clients using reality capture as the foundation of the digital twin of t...

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Bibliographic Details
Published inBuilding Design & Construction
Main Author Anton Dy Buncio, Co-Founder & COO
Format Trade Publication Article
LanguageEnglish
Published Arlington Heights SGC Horizon Building & Construction Group 17.11.2020
Subjects
Alliances
Amnesia
Artificial intelligence
Automation
Decision making
Digital twins
Electronic commerce
Machine learning
Retail stores
Shopping
Storefronts
Supermarkets
Trends
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Summary:Faster decision-making will no longer be monopolized by digital storefronts - if the brick-and-mortar world is willing to invest in digital transformations and develop the advanced analytic systems to successfully exploit them. Clients using reality capture as the foundation of the digital twin of the store layout, and then chronicle each individual shoppers’ trip through the store - what their destination area may have been when they entered; where they lingered unexpectedly to look at something that caught their eye; which displays they simply ignored and walked past; and, in a world still affected by COVID, how they behaved when they encountered another shopper in the aisle. [...]where it could get interesting is compiling that data, through intelligent machine learning platforms such as IBM Watson to sift through it all and identify patterns - maybe even segmenting shoppers based on within-segment similarities of behavior and analyzing their demographics or even their psychographics.
ISSN:0007-3407