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Is the recruitment industry ready to provide the 'Amazon' experience? "With a very targeted audience you can fi nally deliver on the promise of good candidates" Different products, different marketing strategies. [...]we are given an individualised experience when we shop. Based...

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Bibliographic Details
Published inRecruiter p. 42
Main Author Brouwer, Rob
Format Trade Publication Article
LanguageEnglish
Published London Redactive Publishing Ltd 01.11.2019
Subjects
Market strategy
Marketing
Recruitment
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Summary:Is the recruitment industry ready to provide the 'Amazon' experience? "With a very targeted audience you can fi nally deliver on the promise of good candidates" Different products, different marketing strategies. [...]we are given an individualised experience when we shop. Based on specific socio-demographic data insights and on professional categories, a display native and job posts campaign was driven to a dedicated landing page built in partnership with the recruitment agency.
ISSN:1475-7478