Speedy delivery overseas

The conundrum of international fulfillment is often the one element that thwarts prospective international direct marketing ventures. Prospective marketers must ask themselves whether it is possible to meet excellent delivery standards and provide superb customer service while controlling the costs...

Full description

Saved in:
Bibliographic Details
Published inTarget marketing Vol. 19; no. 10; p. 138
Main Author Parke, Jo Anne
Format Magazine Article
LanguageEnglish
Published Philadelphia Adweek LLC 01.10.1996
Subjects
Customer services
International
Inventory
Marketing
Postal & delivery services
United States > US
World
Online AccessGet full text

Cover

More Information
Summary:The conundrum of international fulfillment is often the one element that thwarts prospective international direct marketing ventures. Prospective marketers must ask themselves whether it is possible to meet excellent delivery standards and provide superb customer service while controlling the costs of labor, real estate, and inventory. Four catalog companies which currently conduct business overseas - Lands' End, Garnet Hill, Paper Direct, and Viking Office Products - are profiled. Both Lands' End and Garnet Hill fulfill orders from their distribution centers in the US, while Paper Direct and Viking Office products also conduct business from international fulfillment centers.
ISSN:0889-5333